On February 24, the Second China Cat Industry Summit, hosted by the Pet Industry Branch of the China Animal Husbandry Association and co-organized by Yantai Zhongchong Food Co., Ltd. and Xinruipeng Pet Healthcare Group, successfully concluded at the China International Exhibition Center.

Yin Chengwen, Executive Deputy Secretary-General of the China Animal Husbandry Association; Liu Xiuli, Deputy Secretary-General of the Chinese Veterinary Medical Association; Liu Lang, Chairman of the Pet Industry Branch of the China Animal Husbandry Association; Hao Zhongli, Chairman of Zhongchong Shares and Vice Chairman of the branch; Zhong Gang, Chairman of Wanyao Yachong; Gao Fuzhong, Chairman of Yiyi Shares; Dr. Wang Jinquan from the Feed Research Institute of the Chinese Academy of Agricultural Sciences; Wang Hongwei, Chairman of Bolaideli; Hu Wenqiang, Rotating President of Ruipai Pets; Ji Wei, General Manager of Haizheng Animal; Wang Wenlin, General Manager of the Pet Industry Development and Operations Center at Dazhao Bao; Liu Lu, General Manager of JD Pets; Yan Jinsheng, Chairman of Shengchong Pets; Hu Hua, Chairman of Huayuan Pets; Zhang Xiaotian, General Manager of Pet Kingdom; Zhu Hongwei, General Manager of Muzhong IoT; Zhou Chunhua, Secretary-General of the Pet Industry Branch of the China Animal Husbandry Association; Zhang Wei, Vice President of Xinruipeng Pet Healthcare; Zhou Zhen, General Manager of Baifu Pets; Cao Linhui, General Manager of Xiongying Jingpet Exhibition; along with numerous other industry leaders, attended this summit.

Industry Leaders Discuss: The Development and Future of China’s Cat Industry

Yin Chengwen, Executive Deputy Secretary-General of the China Animal Husbandry Association, Liu Xiuli, Deputy Secretary-General of the Chinese Veterinary Medical Association, and Hao Zhongli, Chairman of Yantai Zhongchong Food Co., Ltd., delivered speeches at the conference.

In his address, Executive Deputy Secretary-General Yin Chengwen pointed out that, following the achievement of moderate prosperity, China is now embarking on a new journey toward comprehensive modernization—a new stage of development whose fundamental purpose is to meet the people’s aspirations for a better life. The pet economy, in turn, is an indispensable component of this pursuit of a better life. In the face of the booming cat economy, how can we seize the initiative, break new ground, and reach new heights in the cat market? This calls for industry peers to engage in proactive exploration, bold experimentation, and continuous innovation.

Yin Chengwen, Executive Deputy Secretary-General of the China Animal Husbandry Association

In her address, Deputy Secretary-General Liu Xiuli expressed gratitude for the Pet Industry Branch’s establishment of an industry exchange platform. She emphasized that the development of the cat industry is inseparable from the professional services provided by veterinarians, and that market demand has given rise to feline veterinary medicine, providing the technical support needed to ensure the health and harmonious coexistence of cats and their owners, thereby empowering and driving the sustained growth of the cat industry.

Liu Xiuli, Deputy Secretary-General of the Chinese Veterinary Medical Association

In his address, Chairman Hao Zhongli pointed out that the rise of the “cat economy” represents a new trend and a fresh direction for the global pet industry. Focusing on the development of the cat economy has become a consensus among all industry players and presents a new opportunity for the advancement of the pet sector. The Second China Cat Industry Summit centers on the fundamental principles underpinning the growth of the cat industry, offering analyses that span from macroeconomic trends to micro-level consumer behavior, as well as an examination of the current state of the global pet industry and the breakthroughs and innovations needed to propel China’s pet industry forward. The summit aims to provide fresh perspectives for industry development and help the Chinese pet sector seize new opportunities amid changing circumstances.

Mr. Hao Zhongli, Chairman of Yantai Zhongchong Food Co., Ltd.

In the morning, the conference featured three engaging presentations by Mr. Hao Bo, Vice President of Xinruipeng Pet Healthcare Group; Ms. Yi Nan, Head of Tmall Operations at the Greater Taobao Pet Industry Development and Operations Center; and Mr. Liu Chao, Director of the Pet Industry Division within JD.com’s Supermarket Business Group’s POP Business Department—covering topics ranging from the macroeconomic landscape to the evolution of the cat industry.

Mr. Hao Bo delivered a keynote report titled “The Impact of China’s Macroeconomic Conditions on the Cat Industry,” offering insightful analysis on why humans keep cats, the underlying drivers behind the rise of the cat economy, and the interplay between macroeconomic trends and the cat economy.

Mr. Hao Bo, Vice President of Xinruipeng Pet Medical Group

Mr. Liu Chao presented the report titled “Cat Owners’ Purchase Preferences and Trends.” Against the backdrop of overarching industry trends—such as meticulous and sophisticated cat care, a focus on pet health, and the growing demand for functional pet products—JD Pet conducted an analysis and interpretation of cat owners’ purchasing preferences and emerging trends.

Mr. Liu Chao, Director of the Pet Industry at the POP Business Department of JD.com’s Supermarket Business Group

Ms. Yi Nan presented a thematic report titled “Examining Demand in the Cat Industry from a Market Perspective.” Drawing on insights into Tmall’s product categories, she provided a detailed analysis of data across three key segments—cat food, cat supplies, and pet pharmaceuticals and health care—demonstrating that the cat economy remains an expanding market.

Ms. Yinan, Head of Tmall Business at the Greater Taobao Pet Industry Development and Operations Center

President Liu Lang and 11 vice presidents engaged in an inspiring high-profile discussion on the development and future of China’s cat industry. A host of industry leaders delved into hot topics such as current trends in the pet industry, prospects for the cat market, and the outlook for the cat sector in the post-recovery economic environment, delivering a series of insightful and engaging conversations.

Swipe left or right to view more

A Star-Studded Gathering: Exploring Forward-Looking Opportunities in the Cat Economy

In the afternoon, the summit featured 11 expert presentations delivered by Ms. Zhang Jingyi, Vice President of Mingchongpai; Mr. Mi Jidong, Chairman of Beijing Xinogu Biotechnology; Ms. Zhang Li, feline behavior therapist at United Pet Care; Ms. Hao Chengcheng, Chief Operating Officer of Beijing Kate Dog; Ms. Peng Li, founder of Little Panda Wool Felt; Mr. Yan Jinsheng, Chairman of Shengchong Pets; Mr. Zhou Zhen, General Manager of the Baifu brand; Mr. Zhou Ning, General Manager of Beijing Mengchong Shiguang; Ms. He Lei, head of ACFA & CAA; Ms. Wang Jiani, a popular TikTok educator on cat-related knowledge; and Ms. Wang Ying, Manager at French Shihua.

Pet Industry White Paper & Afternoon Session Moderated by Ms. Liu Xiaoxia, Founder of the Paidu Pet Industry Big Data Platform

Ms. Zhang Jingyi delivered a keynote presentation titled “Building Your Own Influencer Brand in the Cat Industry: Unlocking the Secrets to Driving Traffic,” drawing on the latest market data to outline the core principles of IP development. She introduced the concept of “spiraling open” access to traffic pools and shared practical strategies for designing “Brand Months,” “Big Days,” and “Promotional Milestones” based on a multi-dimensional marketing approach—covering points, lines, and surfaces—providing attendees with a wealth of actionable, results-driven traffic-marketing techniques.

Ms. Zhang Jingyi, Vice President of Mingchongpai

Mr. Mi Jidong delivered a keynote presentation titled “The Impact of Technological Advancements on Purebred Cat Breeding in China,” highlighting biotechnology products and their applications in purebred cat breeding. He explained how genetic technologies enable precise modification of feline traits and rapid development of new breeds, positioning breeders to gain a competitive edge in the purebred cat market.

Mr. Mi Jidong, Chairman of Beijing Xinoval Biotechnology

Ms. Zhang Li delivered a keynote presentation titled “The Impact and Advancement of Feline Behavioral Research on Pet Care.” She shared personal anecdotes about her friends’ interactions with their cats, using these stories to highlight the profound influence of feline behavioral science on pet owners’ daily lives. Whether it’s aggressive behavior or self-injurious tendencies, such observations reveal a wealth of important insights that deserve close attention.

Ms. Hao Chengcheng delivered a keynote report titled “Genetic Testing for Cats: Driving Industry Development.” Starting with an overview of the current state of the genetic testing industry both domestically and internationally, she highlighted how, as domestic awareness of pet health continues to rise, genetic testing is rapidly becoming mainstream. By leveraging a robust pet genetic database, comprehensive data support can be provided across various niche segments of the pet industry, thereby fostering its overall growth and development.

Ms. Hao Chengcheng, Chief Operating Officer of Beijing Kate Doug

Ms. Peng Li presented a thematic report titled “The Social Benefits of Cat-Themed Cultural and Creative Products,” beginning with an overview of the historical evolution of such products, followed by an analysis of their current status and the key drivers of their development. She highlighted that these products not only serve as a powerful tool for brand engagement and an emotional extension of cat owners’ connections but also play a vital role in promoting cat culture and fostering diverse forms of entrepreneurial innovation.

Ms. Peng Li, Owner of the Red Panda Felt Shop

Mr. Yan Jinsheng delivered a keynote report titled “Challenges and Opportunities in the Offline Pet Services Sector.” By presenting statistics on the cat population and analyzing the characteristics of cat owners, he systematically examined the relationship between cats and humans’ emotional needs. As times evolve, the pet industry is marked by both change and continuity: consumer experiences, customer engagement channels, and marketing strategies are all shifting, while the needs of cats and dogs continue to evolve. Mr. Yan proposed leveraging new retail models, innovative service scenarios, and cutting-edge marketing approaches to unlock opportunities in the offline pet services sector and drive profit growth.

Chairman Yan Jinsheng of Shengchong Pets

Mr. Zhou Zhen delivered a keynote report titled “How Cat Shows Contribute to the Promotion and Dissemination of Cat-Industry Culture.” Starting with the significance of cat shows for the cat industry, he provided a detailed overview of how such events can establish professional competition circuits, cultural dissemination platforms, and cross-sector collaboration hubs for various stakeholders, thereby fostering the healthy development of the pet industry.

Zhou Zhen, General Manager of the Baifoo Brand

Mr. Zhou Ning delivered a keynote presentation titled “What Kind of Professional Breeders Are Most Preferred by Pet Cat Owners?” He began by tracing the evolution of purebred cat breeding in China, then discussed the essential qualities required of professional breeders—such as compassion, professional expertise, and aesthetic sensibility—and concluded with an analysis of future trends in pet cat breeding.

Mr. Zhou Ning, General Manager of Beijing Mengchong Shiguang

Ms. He Lei presented a keynote report titled “What Does Kitten Rearing Encompass?” Starting with the fundamental principles of kitten care, she highlighted the positive impact of the industry standard “Technical Specifications for Kitten Rearing and Management” on the sector, particularly in fostering an orderly breeding system and promoting the concept of healthy breeding practices.

Ms. He Lei, Head of ACFA & CAA

Ms. Wang Jiani delivered a keynote presentation on “How to Be a Great Cat Owner’s Caregiver,” drawing on her extensive practical experience to recount memorable stories from her career, share her insights on creating engaging content on Douyin, and offer her perspectives on effectively serving as a communication bridge between B2B and B2C clients.

Ms. Wang Jiani, a TikTok expert in popularizing cat knowledge

Ms. Wang Ying delivered a keynote presentation on “How to Alleviate Feline Anxiety,” offering a professional perspective on feline emotions and behavior, analyzing the sources of stress in cats, and encouraging us to view their natural way of life through the lens of feline cognition.

Ms. Wang Ying, Manager of Shi Hua France

The fresh ideas sparked by the “Thought Leadership” sessions at this summit will galvanize new momentum for China’s pet industry; the innovative perspectives unveiled in the “Guest Presentations” will shed light on emerging trends and transformations within the sector; and the active engagement of attendees will help forge a shared vision and consensus across the industry. We are confident that, driven by the robust growth of the pet economy and the ongoing upgrade in consumer preferences, China’s pet industry will continue to thrive and flourish.

This article is reprinted from: PaiDu Pet Industry Reference